The traditional distribution channel is usually the following model: manufacturer-distributor-sub-distributor-user. However, in recent years, due to the whatsapp Database emergence of many new marketing models, especially the brilliant achievements of Dell's direct sales model, it has posed a serious challenge to traditional channels. Channels are flattened and the distance with users as close as possible has been increasingly received. The attention of more and more companies. In China, the economic foundation is weak, the means of financial services are whatsapp Database single, and people's ideology is still relatively conservative. Therefore, it is not realistic for domestic enterprises to adopt direct sales.
However, the flattening of distribution channels, shortening the supply chain, reducing costs, and obtaining already lucrative profits whatsapp Database should be the common pursuit of enterprises in the future. Many factors in the current market make the traditional channels of furniture enterprises face various severe challenges. According to the survey, the online shopping products that are generally accepted by consumers are clothing, digital whatsapp Database products and cosmetics. When consumers are asked whether they will buy furniture online, only a few people choose to do so, and most of them choose to buy furniture online. I am worried that the quality and after-sales problems of buying furniture online cannot be guarantee.
And it is difficult to figure out the material and size of some products, so I maintain a neutral attitude. At present, the habit of most consumers whatsapp Database buying furniture is to go to the shopping mall to see the real thing, touch its texture and feel, and because of some technical problems, such as pictures, etc., it is impossible to truly predict and feel the color difference of this furniture on the Internet. and material. Through this combination of online and whatsapp Database offline methods, consumers can deepen their understanding of the product entity and decide whether to buy it.