An important benefit of Facebook advertising is that it nurtures and helps grow your Facebook followers and fans. While driving referral site traffic, site engagement, and conversions is essential, it's also important to regularly engage with and maintain your Facebook audience. Think of your Facebook profile as your business' second website – another digital extension of your business. As with your site and any offline presence, over time some users will naturally become less interested in interacting with you. Advertising Continue reading below You have to remind them and give them new reasons to keep you in their consideration. And users who leave permanently must be replaced by new ones. Advertising on Facebook, regardless of the primary objective, always has the essential secondary benefit of growing your follower base and giving your existing fans something new to consider.
If the budget allows, one can periodically launch Banner Design campaigns exclusively targeting existing subscribers. Simply being a subscriber does not guarantee that one will see all updates. A sponsored campaign targeting subscribers is also not guaranteed to reach all subscribers. However, it will bring you much closer, prompting users to voluntarily start checking your profile more often. These are the top 10 differentiating advantages of Facebook over other social media platforms as well as other digital channels. Like them, Facebook's advertising platform offers easy-to-use budget management tools, near real-time results tracking, is accessible to any business of any size, and can drive measurable results, including revenue.
Advertising Continue reading below Finally, there is also an indirect benefit to helping your presence in organic searches by maintaining your presence on Facebook. Advertising on Facebook can help you increase your social signals (i.e. shares, likes and comments) which can indirectly influence your SEO ranking. A perfect chance to advertise Before the arrival of COVID-19, users were already spending an average of 58.5 minutes a day on Facebook. During the pandemic, the use of Facebook and social media has increased further. Now is the time to tap into this channel and support your recovery. More resources: 13 Facebook targeting options you need to know Facebook Group vs Facebook Page: Which is Better for Your Brand? Facebook Ads vs. Google Ads: Which is Better?