Historians of digital marketing will be hard-pressed to find another era when CMOs faced so many challenges or so many opportunities to Special leads effect dramatic change. Like I always say, marketing has changed more in the last five years than it has in the last 500 and will change more in the next five than ever before. I’ve often used this forum to share Special leads my thoughts about how CMOs can safely navigate this interesting, new world of engagement marketing.
A report out today from The Economist Intelligence Unit Special leads (EIU), sponsored by Marketo, shows just how much this new world is shifting. CMOs have been grappling with the emergence of new technologies such as social, mobile, and other digital channels Special leads over the past five years. The challenge—and perhaps opportunity—is about to go into overdrive over the next five years. Now, CMOs will have to grapple with Special leads the added complication and explosion of Internet of
Things (IoT), artificial intelligence, and virtual reality Special leads technologies—technologies that will dramatically transform how buyers engage with brands. If you lose their interest, buyers can switch brands or cut the cord with a keystroke. Marketers need to be listening and responding not just in every channel, but in every place and every moment. But what does Special leads this mean in practice? The Path to 2020: Marketers Seize the Customer Experience Marketo turned to the EIU to help with the answer.